Evaluation 3. What kind of media institution might distribute your media product and why?

My media product can be distributed by various media institutions such as Bauer and major supermarket retailers like Tesco's and Morrison's.

Bauer media group, distribute well established magazines such as Kerrang and Q. Therefore I think Bauer will be perfect for distributing my magazine Forward, for the fact that my magazine will attract a potential market that Bauer does not have, which is Rnb, Hip Hop. Even though Bauer does not sell physical copies of Rnb and Hip Hop magazines, they also own a 50% stake in the British Television Company, Box Television, which produce several musical channels. Artists featured in Forward magazine will have the ability to be reconsigned by the potential audience because several music channels will promote the selected artists music.

Alot of supermarket retailers sell magazines. There target audience is all shoppers because even though the magazines chosen target market will purchase their products from the chosen supermarket, there is also another potential market, impulse purchases. This is where shoppers buy a product, which is not needed however desired. The way impulse purchases happen is when buyers see something attractive and eye catching. Forward magazine uses bright, vibrant font colours and letterings which enhance the aesthetics of the product.